PURPOSE AND SCOPE
The Marketing and Advocacy Committee (MAC) shall oversee all marketing and advocacy activities on behalf of the Milwaukee County Federated Library System (MCFLS). These activities include, but are not limited to, data collection, planning, asset development, evaluation and training. In addition, the MAC will assist in providing direction to any consultants or contract workers hired by MCFLS for the express purpose of fulfilling these activities. The work of the MAC will be informed by the MCFLS strategic plan, member libraries’ needs, and topics and trends related to public library service more generally.